Zoom Rebrands As An AI-First Work Platform

Photo by Iyus sugiharto on Unsplash

Zoom Rebrands As An AI-First Work Platform

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Zoom announced a new change for its company name, from Zoom Video Communications Inc. to Zoom Communications Inc., and rebranded its business as an “AI-first company” yesterday.

In a Rush? Here are the Quick Facts!

  • Zoom Video Communications Inc. changed its name to Zoom Communications Inc.
  • The business was rebranded as an AI-first company, jumping into a new era where video isn’t its first focus
  • Zoom AI Companion is now the main feature and the company is focusing on expanding AI capabilities

“Zoom is now about so much more than video meetings,” wrote Eric S. Yuan, the company’s CEO and founder in a public statement. “We are an AI-first company delivering modern, hybrid work solutions that enable you to collaborate seamlessly.”

As part of the company’s strategy to stay on top of new technologies and innovative trends, they have adopted AI as a “must-have” technology to integrate into its platform and with its customers. The company has been defined as an “AI-first company” with Zoom AI Companion, its AI assistant as its leading product.

Yuan also explained what it means to them to be an AI-first company: “Taking a federated approach to building AI-centric tools and products that enable you to work happier, smarter, and faster.”

The company’s CEO added that the current AI tools in Zoom Workplace are helping users focus more, summarize meetings, and perform other tasks to reduce workload, but expect, in the future, to expand their AI capabilities towards more free time for workers.

Zoom has launched multiple AI features to compete in the AI market. In August, the company launched Zoom Docs, an AI-powered document editor for Pro accounts to turn Zoom Meetings into documents. Last month, Zoom released AI Companion 2.0, an upgraded version of its chatbot to help users finish tasks and stay organized.

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