Trump’s Crypto Company World Liberty Financial Launches Strategic Token Reserve

The crypto platform World Liberty Financial, a decentralized finance (DeFi) business backed by Trump and his sons, announced a new strategic token reserve to support major cryptocurrencies such as Bitcoin and Ethereum.

In a post shared on the social media platform X, the company revealed its Macro Strategy and its main purposes, including support for the crypto ecosystem, building trust, and mitigating volatility.

“We are thrilled to announce a transformative initiative that marks a significant milestone in our journey together,” wrote World Liberty Financial. “World Liberty Financial (WLFI) is proud to unveil the Macro Strategy, our strategic token reserve designed to bolster leading projects like Bitcoin, Ethereum, and other cryptocurrencies that are at the forefront of reshaping global finance.”

According to Reuters, the crypto project is part of Trump’s political strategy and financial business as he and his affiliates—including his sons—own 60% of the company and are entitled to 75% of the revenues.

Last year, during his presidential campaign, Trump showed support for the crypto market and announced World Liberty Financial as a decentralized movement in September.

Bitcoin also surpassed the $100,000 benchmark for the first time in December, after Trump announced Paul Atkins as Chairman of the Securities and Exchange Commission.

World Liberty Financial also announced that it is in discussions with traditional financial institutions to contribute tokenized assets to the project, build innovative solutions, and collaborate on marketing campaigns.

The crypto business also encouraged people to actively participate, review their upcoming proposals, and join the community. “Your support and active participation are crucial as we embark on this transformative journey,” wrote World Liberty Financial.