Tinder Unveils ‘Share My Date’ to Share Match Details with Closer Circle

On April 22, Tinder unveiled a new feature called “Share My Date” that allows users to send a link with details of their upcoming date, like the match’s name, photo, profile link, meeting place, and time. Users can also include a note at the bottom. Links, which can be sent up to 30 days before the date, are editable, allowing users to update information as needed.

This feature serves as a safety mechanism, allowing users to keep friends and family informed about whom they’re meeting, where, and when while letting users share an upcoming date’s thrill with loved ones.

Philip Fry, VP of Communications at Tinder, told Forbes that while Tinder users can see the entire profile of a match shared via “Share My Date” links, they cannot interact with it — meaning they can’t send messages or engage directly. On the other hand, non-Tinder users can only access limited information, such as the match’s photos, name, and age, when they view these links.

According to Forbes, Tinder developed the “Share My Date” feature after data revealed that 51% of singles under 30 routinely share their date details with friends, and 18% even inform their mothers.

The feature is set to launch in the coming months in the U.S., U.K., Australia, Canada, France, Spain, Italy, Netherlands, India, Germany, Ireland, Japan, Switzerland, Brazil, Mexico, Singapore, Korea, Vietnam, and Thailand, reported Techcrunch.

“At Tinder, we continue to release new features that aim to create a fun, safe, and respectful experience for all,” stated Tinder CMO Melissa Hobley. “Discussing plans with friends and family is a time-honored dating ritual. ‘Share My Date’ streamlines this basic info-sharing so singles can jump right to the exciting part, from figuring out what to wear to prepping conversation topics,” she added.

TechCrunch highlights that Tinder’s “Share My Date” feature launches during a slowdown in dating app growth. In the U.S., app installs grew only 2.38% last January, a significant drop from the previous year’s nearly 16% increase. Moreover, Tinder saw its paying users decrease by 8% to 10 million in 2023 Q4.

Also, Match Group, the parent company of Tinder, Match, Hinge, OkCupid, Plenty of Fish, and other dating platforms, will announce its earnings for 2024 Q1 on Wednesday, May 8, says Techcrunch.