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Threads Updates Algorithm To Prioritize Accounts Users Follow

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Threads Updates Algorithm To Prioritize Accounts Users Follow

Reading time: 2 min

Posted on Nov 22, 2024

Written by Andrea Miliani Tech News Expert

Meta’s latest social media network Threads announced multiple updates to its platform including a customizable algorithm to allow users to see more content from the accounts they follow.

In a Rush? Here are the Quick Facts!

Threads announced a new customizable algorithm to allow users to get more content from the accounts they follow
The company also announced new updates to its features Trending New and Search
The updates come just a few days after Bluesky announced millions of users joined their network

“We are rebalancing ranking to prioritize content from people you follow, which will mean less recommended content from accounts you don’t follow and more posts from the accounts you do starting today,” wrote Adam Mosseri, head of Instagram, on Threads.

Mosseri clarified that Threads’ team is still making adjustments and that it might take time for them and content creators to find the balance between reaching larger audiences and maintaining connections with followers.

Just a few hours ago, Mosseri also announced that they have been testing “a couple of long-overdue improvements” to Trending Now—a feature only available in the United States— and Search. Users will now be able to select a date range when they search through the platform and American users will get AI-powered summaries explaining the trending topics.

The new features and updates come just a few days after Bluesky—one of Thread’s main competitors—announced that it gained millions of users after the U.S. elections. Bluesky, an open social network, also reached a million users within a day milestone, showing significant growth during the past few weeks.

Bluesky has also a customizable algorithm that allows users to choose their preferred feeds and has been one of its top features since its announcement last year.

This month, Threads announced it reached 275 million active users in a month.

Andrea Miliani

Written by: Andrea Miliani

Andrea Miliani is a Tech News Writer at Wizcase. With a strong background in journalism, Andrea covers the most important stories in the tech industry. She researches and writes digestible content with the most relevant information for readers. Andrea has previously covered tech-related stories in other markets and has a keen interest in cybersecurity and generative Artificial Intelligence. As a freelance journalist and SEO writer, Andrea has lent her expertise to various brands and remote teams worldwide and authored pieces for esteemed publications such as Vogue and Business Insider. When she is not monitoring the tech market, Andrea enjoys working on Era Freelance, her online project for remote workers, learning languages online, trying the best travel apps, and connecting with nature at the beach or on a hike.

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