Spotify Announces New AI-Generated Playlist Feature

Spotify Announces New AI-Generated Playlist Feature

Reading time: 3 min

On 7 April, Spotify announced it is testing a new feature that allows Premium subscribers to create AI-generated playlists using text input. This beta feature is currently available only in the UK and Australia and is limited to users on Android and iOS platforms.

According to Spotify, creating a new playlist with this feature is easy. Simply type something like “Road Trip Through the 80s” into the text box, and Spotify’s advanced personalization technology, combined with AI, will take care of the rest.

Prompts can include a variety of themes, such as places, animals, activities, movie characters, colors, or emojis. Spotify also suggested that the best playlists are created by combining genres, moods, artists, and decades in your prompts.

After creating a playlist, it can be adjusted by giving commands such as “add more rock” or “make it calmer.” Also, songs can be deleted from the playlist by swiping left.

To access the AI Playlist option:

  1. Open the Spotify mobile app and go to “Your Library” at the bottom-right corner of your screen.
  2. Tap the “+” button at the top-right corner and select “AI Playlist.”
  3. Choose one of the suggested prompts or type in your own. For example, try “lifting music for Impressionist inspirations” or “tracks about sunset romance.”
  4. Wait while Spotify processes your prompt and suggests tracks that match your desired vibe.
  5. Preview and delete tracks to manage your song selection. If you have preferences, let the AI Playlist know (e.g., “more recent”).
  6. Once you’re satisfied, tap “Create.” Your new playlist will automatically be saved in Your Library.

Spotify says it uses large language models (LLMs) to understand what the user wants, reported TechCrunch. It combines this with data about the user’s listening history and preferences to create a personalized AI-generated playlist.

In February 2023, Spotify introduced the AI DJ feature, which merges artificial intelligence with its music curation algorithm to deliver a personalized listening experience. It generates new and familiar playlists based on listening habits, preferences, and time of day. This feature is still available but not as similar to the new AI-generated playlist feature as it sounds.

According to The Verge, the AI playlist feature is much more helpful than Spotify’s AI DJ. It works well and is much quicker than manually creating playlists. It also helps users discover new music based on their preferences.

The Verge stated AI Playlists won’t work for non-music prompts like current events or brand names. In addition, there are measures to prevent offensive prompts. Also, the introduction of the new AI Playlist feature could potentially lead to upcoming price increases from Spotify.

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