Social Media Platform X Raises Prices For Premium Subscriptions

The social media platform X updated its pricing plans and increased its Premium+ subscription near 40% in several markets. In the United States the price went from $16 per month to $22, and from $168 per year to $229. It has been similar in other regions.

Elon Musk’s platform has been one of the most expensive social media platforms for premium subscribers since its launch in October last year for $16. The company explained in a public announcement that the recent price increase was due to advertisement adjustments and other improvements.

“X Premium+ is now completely ads-free, providing an uninterrupted browsing experience,” wrote X. “This significant enhancement is reflected in the new pricing.”

The new price is effective as of December 21, 2024, for new members, and those subscribers with previous memberships will pay the new price starting on January 20th with their next billing cycle.

X promised to enhance premium users’ experience on the platform and provide benefits like access to Radar—a digital tool to analyze trends in the platform in real-time—and more time to use Grok’s AI models.

Content creators can also expect updates in their premium membership as X updated its revenue model to favor engagement and content quality over ad visualizations.

X’s premium price now at $22 is significantly higher compared to similar plans on other platforms. Meta charges $14.99 per month for Instagram and Facebook, YouTube $12.99 per month, and Snapchat+ is $3.99 per month.

The company recently launched a free version of its AI model Grok—their flag AI model with multiple improvements—with a limit of up to 10 queries every two hours.