Papa John’s Partners With Google Cloud To Enhance Pizza Ordering With AI

Photo by Mark Farías on Unsplash

Papa John’s Partners With Google Cloud To Enhance Pizza Ordering With AI

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The global pizza restaurant Papa John’s International and Google Cloud announced a new partnership this Thursday to develop AI technologies to improve pizza ordering systems using artificial intelligence.

In a rush? Here are the quick facts:

  • Papa John’s International and Google announced a new multi-year agreement to deploy AI technologies.
  • The pizza company will include a new AI-powered chatbot and develop new systems to enhance services and provide customers with more personalized experiences.
  • A new team called PJX will be in charge of multiple AI-powered projects.

According to the press release, the new multi-year agreement will “revolutionize the pizza maker’s ordering and delivery experience” with the help of AI technologies.

The companies created a new innovation team called PJX to enhance customers’ experience online and in-store with the help of multiple capabilities, including data analytics, machine learning, and Google Cloud’s AI.

“Our partnership with Google Cloud will enable us to take personalization to the next level,” said Todd Penegor, President and CEO, Papa John’s. “We’re not just reacting to orders – we’re anticipating our customers’ needs and proactively providing tailored recommendations and offers.”

The PJX team will use AI-powered systems to work on multiple projects, including anticipating customers’ needs, developing hyper-personalized loyalty customer experiences, defining patterns and predictions, and enhancing interactions with a chatbot integration—which includes voice ordering—, and the optimization of restaurant operations.

“PJX will bring together teams from Papa Johns and Google Cloud to elevate the experience of Papa Johns customers at nearly every touchpoint – from the moment they first crave pizza and engage with Papa Johns, all the way to enjoying the first bite of their pizza order,” said Kevin Vasconi, Chief Digital and Technology Officer at Papa Johns.

According to Reuters, for the past few years many restaurants have implemented AI technologies in service optimizations. “We’ve fallen behind in many respects, but there’s a big opportunity to catch up fast and reclaim some of our tech leadership,” said Todd Penegor, hired as Papa John’s chief executive last year, to the news agency.

Google Cloud has been announcing multiple new partnerships and projects for the past few months, including a recent alliance with Air France to deploy new AI technologies, and its SpeciesNet initiative for wildlife identification.

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