OpenAI Announces New Partnership To Display Content From Vogue, Wired, And More

Open AI announced this Tuesday a new partnership with the global mass media company Condé Nast—the parent company to major publications like Vogue, Wired, The New Yorker, Vanity Fair, Architectural Digest, CG, Condé Nast Traveler, and more.

The new agreement will allow ChatGPT and SearchGPT to display content from its brands. “We’re committed to working with Condé Nast and other news publishers to ensure that as AI plays a larger role in news discovery and delivery, it maintains accuracy, integrity, and respect for quality reporting,” said Brad Lightcap, Chief Operating Officer at OpenAI, in the statement published.

Condé Nast also shared an internal company memo sent to its team regarding the new partnership. “It’s crucial that we meet audiences where they are and embrace new technologies while also ensuring proper attribution and compensation for use of our intellectual property,” wrote Roger Lynch, CEO of Condé Nast, “Our partnership with OpenAI begins to make up for some of that revenue, allowing us to continue to protect and invest in our journalism and creative endeavors.”

Lynch assured that OpenAI is also interested in protecting quality journalism and publishers’ rights as well as sharing reliable information through its models.

OpenAI has also shared the announcement on X. “We’re partnering with Condé Nast to deepen the integration of quality journalism into ChatGPT and our SearchGPT prototype,” states the post.

We’re partnering with Condé Nast to deepen the integration of quality journalism into ChatGPT and our SearchGPT prototype. https://t.co/tiXqSOTNAl

— OpenAI (@OpenAI) August 20, 2024

Multiple users have shared their opinions and concerns on this partnership. “By integrating quality content from trusted sources into tools like ChatGPT and the SearchGPT prototype, this partnership could set new standards for how information is curated and consumed online,” wrote one user. “‘Partnering’ is one way to put it. This is to avoid future copyright lawsuits,” wrote another.

Condé Nast’s content will be available for users through ChatGPT and SearchGPT, the new AI-powered search engine launched in July. The financial terms have not been disclosed like it’s happened before with other partnerships. OpenAI has also announced partnerships with TIME, News Corp, and other major publishers this year.