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Meta Offers TikTok Creators Up To $300,000 To Post Exclusively On Instagram

Image by wayhomestudio, from Freepik

Meta Offers TikTok Creators Up To $300,000 To Post Exclusively On Instagram

Reading time: 2 min

Posted on Jan 29, 2025

Written by Kiara Fabbri Multimedia Journalist
Fact-Checked by Justyn Newman Lead Cybersecurity Editor

Meta is making moves to lure TikTok creators, offering lucrative contracts to post exclusive content on Instagram Reels.

In a Rush? Here are the Quick Facts!

Contracts require creators to post at least 10 exclusive Reels monthly for six months.
Creators must post 25% more on Instagram than on any other short-form platform.
Some creators rejected the deals, citing workload and restrictive exclusivity terms.

Leaked contracts obtained by Business Insider show that Meta is offering payouts ranging from $2,500 to $50,000 per month, depending on the creator’s following. Some deals total up to $300,000 over six months.

Business Insider reports that the agreements require creators to produce exclusive short-form videos for Instagram, with strict conditions. For the $300,000 deal, creators must post at least 10 Reels each month for six months. Videos must be between 15 seconds and three minutes long and remain exclusive to Instagram for three months.

Additional requirements include engaging with fans daily, promoting Instagram content on other platforms like TikTok or YouTube, and ensuring 25% more posts on Instagram than any other platform.

Meta’s tiered system offers monthly payments based on creators’ popularity: $50,000 for Tier 1, $25,000 for Tier 2, and so on, with Tier 5 earning $2,500. Despite the financial incentives, not all creators are accepting these deals, reported Business Insider.

Talent managers told Business Insider that some creators find the exclusivity and workload demanding, with one describing the requirement to track 25% more Instagram posts as “untenable.”

Meta is also offering smaller-scale deals, such as a $90,000 contract over six months. In this arrangement, creators must post eight Reels monthly, totaling 48 videos, with similar exclusivity clauses.

Business Insider says that the push comes as TikTok’s U.S. future remains uncertain, giving Meta an opportunity to entice creators.

Kiara Fabbri

Written by: Kiara Fabbri

Hi, I’m Kiara Fabbri a Tech News Writer at WizCase. I'm a multimedia journalist with a keen interest in innovative and immersive news storytelling. Fluent in three languages—Italian, English, and Spanish—I'm deeply engaged in all facets of news reporting. I am currently undertaking a Ph.D. exploring VR applications in journalism. Following my studies in psychology (BSc) and political psychology (MSc), I embarked on a three-year journey across South America. During this time, I undertook a 4000 km solo bicycle trip from Chile to Brazil. There, I camped, cooked on the road, and volunteered in various facilities. It was during these travels that I discovered my passion for journalism. Subsequently, I pursued a Master's program in journalism innovation and enterprise. My career in journalism has seen me produce VR immersive experiences covering a range of topics. These include documenting an Anti Militaristic raid of a NATO Base, life in the Brazilian Favelas, the recent violent protest clashes in Buenos Aires and finally social projects run by Skaters in the Argentinian ghettos. In addition to my journalistic endeavours, I also practice parkour, a discipline I have cultivated over several years now. I love to make the most of this skill in my journalistic style; for example, it has enabled me to capture dynamic footage from heights during the recent violent clashes in Buenos Aires. There, I scaled heights and employed a long stick on my camera to create aerial 360° views. Through my dedication to pushing the boundaries of journalism, I am committed to amplifying voices, sparking meaningful conversations, and driving positive change in the world.

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