Meta Launches AI Studio Tool In The U.S.

Meta launched a new AI-powered tool called AI Studio in the United States on Monday. According to the official announcement, AI Studio, built with Llama 3.1, will allow users to create AI characters and AI versions of themselves to interact with other users.

“We’re starting to roll out AI Studio in the US as a place for people to create, share, and discover AIs,” states Meta in the press release. “With AI Studio, we’re taking the first steps in creating a world where anyone can harness the creative capabilities of AI – and this is just the beginning.”

To create AI characters, users can go to AI Studio’s website and choose to create an AI character or do it on Instagram. AI Studio’s platform provides users with multiple prompt templates and ideas that they can use to create and later share with friends and followers through the web, Instagram, Whatsapp, and Messenger.

Users can assign their AI characters a name, personality, tagline, avatar, and tone. In the press release, Meta shows a few examples of the characters users have created, like an AI called Eat Like You Live There! created by chef Marc Murphy that provides tips for local dining to travelers, or What Lens Bro, an AI created by photographer Angel Barclay to help users choose the best lens for their photography project.

Meta highlights that content creators can benefit from AI Studio by building AI versions of themselves to interact with fans and answer common questions via DM.

The new tool is powered by Llama 3, the advanced AI model the company launched in April to catch up in the AI race. Meta also recently launched AI tools for WhatsApp business.

Meta has not disclosed when Studio AI will be available in other countries. The tech giant has been facing legal difficulties with regions concerned about data use and privacy policies like the European Union and, more recently, Brazil—forcing Meta to withdraw AI services.