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Meta In Talks To Clone Celebrity Voices

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Meta In Talks To Clone Celebrity Voices

Reading time: 2 min

Posted on Aug 5, 2024

Written by: Kiara Fabbri Multimedia Journalist
Fact-Checked by Justyn Newman Head Content Manager

According to the New York Times, Meta is in talks with several high-profile actors and influencers, including Awkwafina, Judi Dench, and Keegan-Michael Key, to use their voices for a new digital assistant product named MetaAI. The company, which owns Facebook and Instagram, is pushing to expand its range of artificial intelligence products.

The New York Times reports that negotiations are still ongoing and involve all major Hollywood talent agencies. The terms of the agreements are not yet finalized, and it is uncertain which celebrities will participate. If successful, Meta could pay millions of dollars for the rights to use these voices. A Meta spokesperson has declined to comment on the discussions.

Bloomberg reports that Meta is working to complete these deals before its Connect 2024 event in September. While the specific applications of the voices are not confirmed, Meta is considering using them for a chatbot similar to Apple’s Siri, allowing users to interact with a digital assistant featuring voices like Awkwafina’s.

The rapid advancement of AI technology has ignited concerns within the entertainment industry, with many fearing job displacement. The recent strikes by SAG-AFTRA highlight the growing anxiety among actors and other creatives about the potential impact of AI. As Meta and other tech companies race to integrate AI into their products, the delicate balance between innovation and protecting creative rights is becoming increasingly complex.

Kiara Fabbri

Written by: Kiara Fabbri

Hi, I’m Kiara Fabbri a Tech News Writer at WizCase. I'm a multimedia journalist with a keen interest in innovative and immersive news storytelling. Fluent in three languages—Italian, English, and Spanish—I'm deeply engaged in all facets of news reporting. I am currently undertaking a Ph.D. exploring VR applications in journalism. Following my studies in psychology (BSc) and political psychology (MSc), I embarked on a three-year journey across South America. During this time, I undertook a 4000 km solo bicycle trip from Chile to Brazil. There, I camped, cooked on the road, and volunteered in various facilities. It was during these travels that I discovered my passion for journalism. Subsequently, I pursued a Master's program in journalism innovation and enterprise. My career in journalism has seen me produce VR immersive experiences covering a range of topics. These include documenting an Anti Militaristic raid of a NATO Base, life in the Brazilian Favelas, the recent violent protest clashes in Buenos Aires and finally social projects run by Skaters in the Argentinian ghettos. In addition to my journalistic endeavours, I also practice parkour, a discipline I have cultivated over several years now. I love to make the most of this skill in my journalistic style; for example, it has enabled me to capture dynamic footage from heights during the recent violent clashes in Buenos Aires. There, I scaled heights and employed a long stick on my camera to create aerial 360° views. Through my dedication to pushing the boundaries of journalism, I am committed to amplifying voices, sparking meaningful conversations, and driving positive change in the world.

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