Major AI Updates At WWDC: From Apple Intelligence To ChatGPT Integration

Apple made major announcements at its annual Worldwide Developers Conference (WWDC) yesterday. The tech giant revealed new updates and AI-powered features, including the new Apple Intelligence technology and a Siri integration with ChatGPT.

“Welcome to Apple Park, we are glad you could join us for what promises to be an action-packed and memorable WWDC,” said Tim Cook, Apple’s Chief Executive Officer, from what looked like the rooftop of the Apple Park building after an entertaining video introduction. “Today we are going to have some incredible updates to our platforms, and I’m excited that we’ll introduce profound new intelligence capabilities.”

During the nearly two-hour event, company experts showcased new products and services, starting with new original shows for Apple TV+, and moving on to new AI updates for Vision Pro and Vision OS, iOS 18 for iPhone, iPad, and Mac, Apple Intelligence and ChatGPT integration, and more.

According to CNBC, most of the new updates will be on the beta version for developers and available for users with updated software and devices by the end of the year.

The Conference Highlight: Apple Intelligence

One of the most expected features announced was the introduction of a new generative AI assistant to compete against other rivals in the AI race. Apple revealed its new product, Apple Intelligence.

“Apple Intelligence is the personal intelligence system that puts powerful generative models right at the core of your iPhone, iPad, and Mac,” said senior Vice President of Software Engineering Craig Federighi when presenting the new generative AI tool. Federighi explained that this new AI technology will focus on security and providing a personalized experience.

Apple Intelligence will be incorporated into iOS 18. It’ll allow users to write high-quality and error-free text before sending or posting anything online, get curated notifications, edit and create AI personalized images and animations, and do tasks by going through apps and following the users’ orders. All the new features will be linked between Apple devices and across multiple platforms.

Federighi emphasized the two main characteristics that will make this tool different from other products: understanding personal context and respecting the user’s privacy.

“It’s aware of your personal data, without collecting your personal data,” explained Federighi, adding that this is possible because of the new architecture that focuses on on-device information and processes it with the new A17 Pro and M family chips.

To guarantee the best service for this new AI product, Federighi also announced the new Private Cloud Compute, a security system that also focuses on privacy and optimized storage.

An Enhanced Siri Including ChatGPT Integration

Kelsey Peterson, Apple’s head of AI and machine learning, presented the upgraded Siri, showcasing its improved understanding of voice commands as well as text prompts. The new Apple Intelligence integration also allows it to perform more tasks, and access on-screen activities and device information for a more personal experience.

To expand Siri’s capabilities, Federighi officially announced a new partnership with OpenAI and showed what the new integration of ChatGPT to Apple devices will look like. “Siri can tap into ChatGPT’s expertise when it might be helpful for you,” said Federighi and explained that Siri will ask users if they want to get results from ChatGPT or share content—like images, documents, or PDFs— with OpenAI’s technology.

The new ChatGPT integration will be free and, like the new AI features, will soon be available for users of iOS 18, iPadOS 18, and MacOS Sequoia.