Hinge’s New AI Wingman Offers Personalized Feedback

Hinge has announced today a new AI-powered feature called “Prompt Feedback,” designed to enhance dating profiles by analyzing users’ responses and offering suggestions for increased “specificity” and “authenticity”.

Using OpenAI’s GPT-4 mini, Prompt Feedback evaluates each prompt answer and provides tailored advice to help users highlight interesting details about themselves, encouraging more engaging conversations, as reported by TechCrunch.

Rather than dictating exact responses, the feature offers three levels of guidance: “Great Answer,” “Try a Small Change,” and “Go a Little Deeper.” The “Great Answer” option encourages users to keep their response as is, while the other levels suggest improvements, such as adding more personal details like a favorite genre or artist to showcase individuality.

There is an obvious  inherent paradox in Hinge’s approach: while the platform encourages users to be more authentic, the responses are ultimately reviewed and influenced by AI. This raises questions about the true authenticity of advice provided, as users are guided by an algorithm rather than their own instincts or personal expression.

TechCrunch notes that this new feature arrives at a challenging time for online dating, as users are feeling fatigued by the endless swiping, unproductive chats, and frequent ghosting.

@carlyweinstein1 When u have just rly had it with the dating scene. #hingeprompts #onlinedating #datingapps #nycdating #singlelife ♬ original sound – Carly Weinstein

This news highlights the increasing use of AI in online dating platforms. For instance, Grindr is testing an AI “wingman” to help users find long-term partners, suggest date spots, and even make reservations. Moreover, Tinder launched an AI tool in July to help users select the best images for their profiles.

Whether this new trend will increase burnout or genuinely improve authenticity, as Hinge claims, remains to be seen.