Google Releases Generative AI Video Tool Through Vertex AI

Google Could announced that its business users can now access Veo—an AI tool to generate videos—and that starting next week all users can test the latest version of Imagen 3—an AI tool to create images—through Vertex AI.

The tech giant shared the update yesterday, explaining that business users will get access to Veo through Vertex AI, Google Cloud’s machine learning platform, in private mode.

“As the first hyperscaler to offer an image-to-video model, we’re helping companies transform their existing creative assets into dynamic visuals,” wrote Warren Barkley, Sr. Director of Product Management, at Google in a public update.

Veo, the text and image-to-video generator was announced at the Google I/O 2024 in May and is now available for companies to generate high-quality footage with images and prompts using different visual and cinematic styles. The tool, developed by Google Deepmind, is already being used by different companies to create images for visual storytelling.

According to The Verge, Veo can generate videos with a 1080p resolution that could potentially last around a minute, but Google didn’t disclose the specific length this AI tool is capable of providing.

Veo: our most capable video generation model is now available on Vertex AI in private preview!

Developed by @GoogleDeepMind, Veo generates high-quality videos based on text or image prompts in a range of cinematic & visual styles with exceptional speed → https://t.co/ZXTIHYRSPr pic.twitter.com/vYsmqALjAa

— Google Cloud (@googlecloud) December 3, 2024

Google shared multiple examples and included the names of brands like Mondelez International and Agoda already using the technology to create images and generate content.

The other AI tool, Imagen 3, can generate photorealistic and high-quality visuals from text prompts and edit images with basic prompts. Users will be able to generate images with their own logos, brands, and styles.

Google has also clarified that the new AI tools will generate content with an invisible watermark launched by Google DeepMind in October and have been designed to prevent the creation of harmful content and protect users’ data.