D-ID Launches AI Video Translation Tool With Voice Cloning And Lip Sync

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D-ID Launches AI Video Translation Tool With Voice Cloning And Lip Sync

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  • Kiara Fabbri

    Written by: Kiara Fabbri Multimedia Journalist

  • Kate Richards

    Fact-Checked by Kate Richards Content Manager

D-ID, a company specializing in AI video creation, has launched its AI video translation tool today. This new tool comes with several features, including voice cloning, lip synchronization, and bulk rendering, within an accessible browser-based interface.

The voice cloning feature replicates the speaker’s voice, and the lip sync technology translates words to match the original lip movements.

Additionally, the tool can generate multilingual videos in bulk, effectively speeding up the content creation process.

D-ID’s website showcases some examples of translated videos to demonstrate the tool’s capabilities.

However, the broader implications of such technology should not be overlooked. For instance, earlier this year, Duolingo made headlines when its spokesperson, Sam Dalsimer, confirmed that the company had replaced around 10 percent of its contract writers and translators with AI. A tool like this could make anyone working in content and translations worried.

There are also considerations surrounding the tool’s struggles to generate content with complete cultural accuracy. In one of D-ID’s web announcements, they acknowledge this issue, and recommend adapting cultural references and testing locally before launch. They also recommend working closely with native speakers or cultural experts.

D-ID also advises testing the translated video with a sample from the target audience before launch to identify and address any cultural or linguistic issues.

The advancement of AI in translation has been ongoing for years, with milestones like the launch of Google Translate in 2006 marking significant progress. As AI continues to evolve, its role in translation and content creation will likely expand, bringing both new opportunities and challenges.

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