Apple Explores Robotics to Expand Products and Services

Apple is exploring robotics as a strategy to innovate and expand products and services. According to Bloomberg, the tech giant is already working on a shift into robotics as most of the devices the company sells are already part of its customer’s day-to-day lives.

The company has been facing innovation challenges for the past few years and seems to be evolving and adapting to new trends and technologies. A few weeks ago, it was revealed that the company was working on a foldable iPhone, and now Bloomberg informs that the innovation plans have expanded to robotics.

Even though the company is still at an early stage, Apple is working on a tabletop device that can move and hold a display screen that looks like an iPad. The project codenamed J595, was designed in 2022 but has been developing fast in the past few months, according to anonymous sources interviewed by the media company.

Apple is expecting to work on the new Apple robot for a few more years and offer it to customers in 2026 or 2027. The new device will be capable of holding devices for video calls, operating remotely, and assisting users in their homes.

The tech giant has dropped its efforts to target the automobile market and has shifted to the smart homes market. Kevin Lynch, Apple’s vice president of technology, has been transferred from his car team role to the robot project.

As part of its business alliances, the company has hired top industry companies, such as the Israeli research institute Technion.

Apple has also been recruiting new talents for its AIML team. In a recent job post published this month, the company said that this branch is “working to leverage and build upon groundbreaking ML robotics research, thereby enabling the development of generalizable and reliable robot systems.”