Instagram’s Head Warns About Sharing AI-Generated Content

Instagram head Adam Mosseri published a series of Threads posts last Sunday warning users about sharing content on social media as generative AI can create images that look real. Mosseri admitted that they have limitations in tagging all ai-generated content.

Mosseri—who has been working for Meta since 2008—explained that realistic AI creations are now easily made and that users should consider the account providing the information and its credibility before sharing with others.

The executive compared massive film productions like Jurassic Park to current technologies and acknowledged the quality and the speed of advanced AI tech.

“Generative AI is clearly producing content that is difficult to discern from recordings of reality, and improving rapidly,” wrote Mosseri in one of the posts.

Mosseri also acknowledges that they are not able to filter and control all the images and AI-generated content shared.

“Our role as internet platforms is to label content generated as AI as best we can,” He added. “But some content will inevitably slip through the cracks, and not all misrepresentations will be generated with AI, so we must also provide context about who is sharing so you can assess for yourself how much you want to trust their content.”

The Head of Instagram emphasized that users should be more critical when consuming content, question whether the statements could be real or not, and “always consider who is that is speaking.”

Many users replied and complained about the company not taking more responsibility for the situation. “I haven’t seen a single meta platform label a single post as AI outside of the -voluntary- labels on IG by the poster,” wrote one user. “You’ve had years and years to be ahead of this… But instead, put your head in the sand and ignored every one of your users who have been reporting this for you,” wrote another.

Users have been also reporting this year that Meta’s content regulation system is not working properly, as it has been banning accounts for the wrong reasons.