Meta Launches Trial Reels To Help Content Creators Reach Non-Followers

Meta, Instagram’s parent company, launched a new feature, trial reels, yesterday to help content creators reach non-followers without affecting their audience and account performance. The tool already started to roll out globally and will be available to eligible creators within the next few days.

Trial reels allow Instagram users to test new content and analyze performance without affecting their engaged audience.

“If you’ve ever wanted to experiment with new ideas without worrying about how your followers might react, trial reels are the tool you’ve been looking for,” wrote the company in its official announcement.

The social media giant explained that the trial reel will show first to non-followers and if the creators consider that its performance is good—metrics will show after 24 hours approximately— and want to share it with their audience, they can do it too.

“Of course, some followers may still see your trial reel in places other than your feed,” warned the company. “For example, someone might share your reel with in a direct message or on a page that shows reels with the same audio, location or filter.”

Users who want to share their trial reel with everyone will have two options: click a button to share it with all users, or wait until the trial is over, or, if the criteria previously considered for the trial are good, the app with share it with followers automatically.

Users with early access have already tested the new tool and shared feedback. Meta assures that the results were successful and encouraging and can that it be of help to many more creators.

Meta also launched recent updates for the social media platform Threads.