Google Shopping Introduces AI-Driven Recommendations

Google introduced today a personalized feed to its shopping platform, offering users tailored product suggestions based on their interests. The new feature, accessible on both mobile and desktop and is being rolled out across the U.S, as noted by The Verge.

At the top of the page, users will see a carousel displaying products they have recently searched for. As they scroll, the feed will present recommended items and in-line videos, curated based on recent Google searches and YouTube viewing history, notes The Verge.

“Imagine a store that’s tailored just to your current interests, and that’s really what we set out to create here,” Sean Scott, Google’s vice president and general manager of consumer shopping, explained to The Verge.

Additionally, a personalized deals tab will highlight products on sale that match user preferences, although personalization is only available for those logged into their Google accounts, adds The Verge.

The update also introduces AI-generated summaries for product searches. For example, a search for “Men’s winter jacket for Seattle” will provide an AI-generated brief outlining key factors to consider for that climate, along with product recommendations.

These summaries are intended to help users make more informed purchasing decisions by offering relevant information and suggestions sourced from across the web.

Other features include dynamic filters that enable users to refine search results by criteria such as size or local availability.

The platform also integrates virtual try-on tools using augmented reality (AR) to further assist users in their purchase decisions. Tools for price comparison, insights, and tracking are also included to help users navigate pricing and discounts.

The AI-generated summaries are marked as “experimental,” with Google encouraging users to provide feedback to improve the system.

The new features are gradually being introduced, starting this week, and can be accessed via the “Shopping” tab on Google Search or directly through the Google Shopping website.